Digital Directions: At Your Service
Could subscription offerings benefit your business—and your customers?
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4. Consumer then accesses content via browser or mobile device.
Single Versus Subscription Purchases
There are a couple of fundamental differences between the e-book and subscription models. First, digital content in the e-book model is typically downloaded from a service to a device, then read offline. In the subscription model, however, content is delivered dynamically from a server—in real time—requiring readers to remain connected.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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