Digital Directions: At Your Service
Could subscription offerings benefit your business—and your customers?
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Greater value seems to be generated by smaller programs that have greater focus, such as those offered by Knovel in the engineering/technical domain, or Alexander Street Press in humanities scholarship. When there is a subject-domain focus, there is a curatorial value added, more precise tagging and indexing, and a better understanding of the subscribers' goals.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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