Digital Directions: At Your Service
Could subscription offerings benefit your business—and your customers?
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The subscription model consists of:
1. Publisher prepares digital content from a collection of titles and/or other assets. Often these collections represent aggregate value as a resource for research.
2. Digital collections are then placed within an online delivery environment.
3. Consumer purchases a subscription, giving them access to a specified set of content for a specified time period, within an application interface to help search and use the material.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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