Guest Column: Unite Marketing and Publicity
Five ways these key departments can collaborate to maximize a book's success
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Lissa Warren
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So many departments in a publishing house need to work closely together — editorial and production, production and design, marketing and sales, etc. But I think you'd be hard pressed to find any two that are as interdependent and that, together, can make as much of an impact on a book's success.
Lissa Warren is Vice President, Senior Director of Publicity and Acquiring Editor at Da Capo Press (a member of the Perseus Books Group), an adjunct professor in the publishing master's degree program at Emerson College, and the author of The Savvy Author's Guide to Book Publicity. She's also a poetry editor for Post Road literary magazine, and serves on the advisory board of Southern New Hampshire University's MFA creative writing program.
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