Guest Column: Unite Marketing and Publicity
Five ways these key departments can collaborate to maximize a book's success
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Lissa Warren
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Our marketing team also likes to use social media to alert people in advance so that they can tune in to a particular show to see or hear our authors. And they promote online video chats our authors do via platforms such as Shindig, Livestream and Google Hangout, and text chats via Facebook and Twitter that are hosted by women's magazines and other media outlets with strong online communities.
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Lissa Warren
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