Guest Column: Unite Marketing and Publicity
Five ways these key departments can collaborate to maximize a book's success
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Lissa Warren
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Of course, none of this works without communication. Because of the speed at which so many of these things occur, I've found that forced communication at regular intervals — a.k.a. meetings or conference calls — isn't as effective as daily email correspondence as things happen. I know, we're in publishing — the last thing we need is more email. But the correspondence I get from our marketing department takes priority, and I like to think the correspondence they get from us takes the same.
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Lissa Warren
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