Guest Column: Unite Marketing and Publicity
Five ways these key departments can collaborate to maximize a book's success
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Lissa Warren
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Social Media
One area where there's obvious need for close collaboration is social media. At Da Capo Press, where I work, the marketing department handles Facebook and Twitter. However, every time one of our books gets a great review in a major newspaper, or one of our authors is the subject of a major profile in a national magazine, the publicist sends the link to the marketing manager so that he or she can post and tweet it. And the same goes for links to audio interviews (NPR stations are particularly good about posting them) and video interviews (national network morning shows and most of the national cable shows post them pretty regularly, and most local affiliates are on board now, too).
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Lissa Warren
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