Guest Column: Unite Marketing and Publicity
Five ways these key departments can collaborate to maximize a book's success
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Lissa Warren
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Publicity Collateral
We make a point of sending our marketing department every canned Q&A — a list of 10 or so questions that our authors answer to give a sense of what their book covers — to use as part of their press material. Our marketing department offers the Q&As to grassroots websites of organizations with like interests, along with a brief, free excerpt from the book (usually no more than 1,000 words).
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Lissa Warren
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