Guest Column: Unite Marketing and Publicity
Five ways these key departments can collaborate to maximize a book's success
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Lissa Warren
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Since our marketing department works closely with our sales department to determine initial print runs as well as reprint quantities, we do our best to keep them current on the media commitments we've received for each book — through book-specific email updates that also go to our sales reps, who forward them to the buyers at their accounts in an effort to solicit additional orders. The updates aren't fancy — cover art, a catchy headline, and a list — but they seem to do the trick.
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Lissa Warren
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