Guest Column: Unite Marketing and Publicity
Five ways these key departments can collaborate to maximize a book's success
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Lissa Warren
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Things also work in the opposite direction. For example, when our marketing department creates a video book trailer, they send us a link so that we can forward it to producers at television shows to give them a sense of what the author would be like on camera, or how they could make the segment visual. When they produce BLADs (basic layout and design) or chapbooks, they order an additional quantity for publicity so that we can forward them to long lead-time magazines in an effort to convince them to save space for coverage. And when our marketing department takes out an ad, it sometimes leads to review copy requests.
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Lissa Warren
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