Going Guerrilla
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At Energy Institute Press, Wulfinghoff says, "We produced the largest energy-efficiency manual on the market. Our book is 1,536 pages, weighs 81⁄2 pounds and costs $200 per book. The challenge in producing that book [was] that we were creating it in the late '90s with PageMaker," he recalls. "That was the era in which electronic publishing was still sorting itself out. Thank God digital has had a tremendous boon. For our next book, we handed the printer a CD-ROM and said, 'Here it is.' We had no horror stories because of luck and because we are meticulous, but other independent publishers do [still] have horror stories."
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