"Once you get ahead of the learning curve of this process, it is a tremendous advantage," says Crawford. "We are very careful with respect to production costs. We have a relatively high gross profit margin and keep administrative costs as contained as best we can."
On the upside of production, Nathan notes that once independents make a decision to publish a book, they can put it out within six months. "Major publishers can't do that under a year," she says. "There are too many levels of command."