Going Guerrilla
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Prevailing as Experts
The one issue that offers a major boost for small publishers is subject expertise. Megapublishers put out so many books, that they don't usually offer significant focus on a topic or niche area of publishing. But independents do.
"As such, they become experts in a certain field, and publish to the market of that field," says Nathan. "For instance, an independent might say it is going to focus and produce everything it can about eating disorders or pregnancy."
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