Going Guerrilla
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"Picking up Spin"
To help them get ahead in the game, independents are doing something referred to as "picking up spin." According to Nathan, independents aspire to having 80 percent to 100 percent of their titles strong enough to be able to go from front list to active backlist. "We want that book selling [for] two to 10 years, to have longevity," she says, "whereas major houses have the ability to put many titles into the hopper with just one or two hitting it big."
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