Going Guerrilla
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Other areas in which independents are making their mark include self-help, cooking, health, children and young adult books, gardening and parenting.
"Our niche is production of high-end technical books appealing to a broad audience," says Wulfinghoff, whose company is another example of an independent that's found a niche. The company has focused for 25 years on energy efficiency, and he says, "Major publishing houses can't offer that kind of time and devotion."
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