Going Guerrilla
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Crawford adds, however, that as a niche publisher, it is a challenge to acquire titles that outperform average titles. "I can't say independents always know what the best titles are. For us, it is based on experience and lessons learned from mistakes," he says. "We do know that [some] of our niche areas are stronger, such as photography and graphic design books, and we have been [planning] to focus on them."
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