Wulfinghoff adds that the typical small publisher doesn't want to do the homework of learning details about postscripts and PDFs. But, he cautions, "Independents cannot be a success if they disdain certain details," he says.
Compounding the problem is the difficulty in obtaining adequate fulfillment. "The only saving grace is the Internet," notes Wulfinghoff. "Most small publishers would not be in business without the Internet because they simply could not distribute and promote otherwise."