As a result, she says, independents chew over every manuscript in search of good material coupled with the author's ability to help the publisher move into another marketplace.
"We ask questions like, 'Can the author do television talk shows? Who does the author know … whom we can bring into the fold?' " says Nathan. "This is what we call the 'spin.' We look for books that can [lead to] other products and venues. Books that might even sell other products like T-shirts, hats, clubs, etc. To spin out more than the book element."