Going Guerrilla
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With the odds set against independents, getting books on the shelves takes some creativity.
"We are the guerrilla market. We look for places where books have not been sold before, like Victoria's Secret, The Home Depot or specialty shops . . . places that don't usually have books or [have] just a small amount of them," explains Nathan. Online catalogs and mail order companies are other avenues, she adds.
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