HarperCollins, Twitter Team Up to Sell Direct
HarperCollins launches a social, D2C play with a limited-time promotion of Insurgent, following Hachette’s lead.
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Ellen Harvey
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The fact that two of the Big Five are actively exploring this option, though, point to growing trend and an even larger issue -- can trade publishers effectively sell around traditional retailers? And more importantly, can that strategy produce profit at scale? It's unlikely that these questions will be resolved any time soon but Book Business will be watching these experiments closely.
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- Companies:
- Hachette Book Group
- HarperCollins
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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