HarperCollins, Twitter Team Up to Sell Direct
HarperCollins launches a social, D2C play with a limited-time promotion of Insurgent, following Hachette’s lead.
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Ellen Harvey
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"We strive to make our authors' work available to consumers in as many ways as possible," said Chantal Restivo-Alessi, chief digital officer for HarperCollins.
"Promotions such as this not only benefit our authors, but also our existing retail partners, who are able to take advantage of a sales halo effect that we have observed with other similar e-commerce initiatives."
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- Companies:
- Hachette Book Group
- HarperCollins
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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