HarperCollins, Twitter Team Up to Sell Direct
HarperCollins launches a social, D2C play with a limited-time promotion of Insurgent, following Hachette’s lead.
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Ellen Harvey
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"At HarperCollins, we're committed to staying ahead of the curve on behalf of our authors," said Angela Tribelli, chief marketing officer for HarperCollins. "By identifying and testing the newest marketing capabilities, we continuously develop innovative ways to reach readers. Thanks to our direct e-commerce platform, we can easily and nimbly pilot Twitter's exciting new buy functionality with a strong brand like the Divergent series, and we look forward to exploring opportunities for additional authors."
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- Companies:
- Hachette Book Group
- HarperCollins
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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