HarperCollins, Twitter Team Up to Sell Direct
HarperCollins' press release is below.
HarperCollins Teams with Twitter to Promote Insurgent Movie Tie-in Edition
Hardcover Available for Direct Purchase via Twitter During Special Pilot Offer
New York, NY (March 20, 2015) - HarperCollins Publishers today announced a special Twitter promotion surrounding today's release of "The Divergent Series: Insurgent" movie. Tailored to Divergent fans on Twitter, this time-limited offer will allow users to purchase a hardcover copy of the Insurgent Movie Tie-in Edition, by #1 bestselling author Veronica Roth, for 35% off the list price through Monday at 9:00 a.m.
- Companies:
- Hachette Book Group
- HarperCollins
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.