HarperCollins, Twitter Team Up to Sell Direct
HarperCollins launches a social, D2C play with a limited-time promotion of Insurgent, following Hachette’s lead.
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Ellen Harvey
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"We are excited to be collaborating with Twitter on this unique campaign to introduce the Divergent series to a new consumer base," said Diane Naughton, vice president, integrated marketing for HarperCollins. "This promotion will allow both the Divergent fandom and the Twitter audience to easily and seamlessly purchase the Insurgent book on Twitter."
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- Companies:
- Hachette Book Group
- HarperCollins
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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