HarperCollins, Twitter Team Up to Sell Direct
HarperCollins launches a social, D2C play with a limited-time promotion of Insurgent, following Hachette’s lead.
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Ellen Harvey
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The Twitter Commerce buying experience is completely seamless and allows users to purchase items with one click, direct from HarperCollins, without leaving the social media site. Both HarperCollins and Twitter will promote the book offer with a series of tweets, as well as a Promoted Tweet campaign focused on reaching people who are talking about "The Divergent Series: Insurgent" film.
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- Companies:
- Hachette Book Group
- HarperCollins
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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