How to Create a Consumer-Facing Brand, According to Harvard Business Publishing CEO David Wan
What really sparked the initiative, which began in 2010, was bringing on board a couple of new leaders to the HBR family. Adi Ignatius, former editor of Time Asia, became our editor-in-chief and Joshua Macht, also from Time, joined as publisher. At that point I decided we should integrate all of those siloes and create a unified Harvard Business Review group so that all the editorial and content development would be reporting to one editor-in-chief and all of the commercial and business aspects would report under a group publisher.
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- David Wan
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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