How to Create a Consumer-Facing Brand, According to Harvard Business Publishing CEO David Wan
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Ellen Harvey
You want to build this community where people share ideas and provide perspectives on the content they're reading. I think that creates more engagement and fuels the relationship that publishers can have with their audience. It isn't just a website, it's the website and social which turbo-charges engagement.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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