How to Create a Consumer-Facing Brand, According to Harvard Business Publishing CEO David Wan
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Harvard Business Publishing is a unique press in the fact that it manages both book acquisition and publishing as well as a popular magazine brand, the Harvard Business Review. The combination of the two has allowed Harvard Business Publishing to develop a strong, recognizable consumer brand that now spans events, ebooks, HBR.org, and more. Its digital assets, especially HBR.org, allow the book publisher to learn more about its audience and actually develop book ideas based on reader interest.