How to Create a Consumer-Facing Brand, According to Harvard Business Publishing CEO David Wan
That was the easy part. What it really involved was integrating the editorial work that is done with this notion that Adi coined, "From blog to book." What that meant was that instead of our editors waiting for book proposals to come to them, they would seek out new ideas from various new voices. Then using the redesigned website, those new authors could create content in shorter form, letting us and the author test some of those early ideas and research with an audience, get some feedback, and develop the idea further. If the idea or concept has traction, then it might develop into a long form article for the magazine and eventually a book.
- People:
- David Wan
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fhow-create-consumer-facing-brand-according-harvard-business-publishing-ceo-david-wan%2F" target="_blank" class="email" data-post-id="4245" type="icon_link"> Email Email 0 Comments Comments