How to Create a Consumer-Facing Brand, According to Harvard Business Publishing CEO David Wan
What advice do you have for book publishers that are creating consumer-facing websites?
We have the benefit of having multiple publications. Because we have a magazine and digital-only content and of course books and other publications, we have the advantage of having multiple platforms that we can integrate around our website. But just within our book publishing, we found a few things. We found social media to be a very important part of building an audience. A lot of our traffic comes through social. We have about 2 million followers on Twitter, 1.7 million likes on Facebook, and 1 million members on LinkedIn. In fact, we're probably the most shared content on LinkedIn.
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- David Wan
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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