How to Create a Consumer-Facing Brand, According to Harvard Business Publishing CEO David Wan
They don't all have to follow that complete cycle but we're trying to create more of an ecosystem for our authors and our readers. That was the most important aspect of the integration.
Has this new strategy significantly grown audience?
Our website got about 250,000 unique visitors a month prior to the relaunch. Not long after the site was relaunched, it went up significantly to 3 million unique visitors a month. That shorter, digital-only content helped us engage a larger audience. It was a whole editorial philosophy that Adi led. The content in the Havard Business Review and its books always had a lot of rigor to it. They are all almost expert written. All are based on research of important academics and practitioners. But the ideas weren't always presented in a way that seemed relevant or timely. The website gave us the ability to do that.
- People:
- David Wan
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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