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While many of the publisher’s STM runs are too short to make a significant difference on this front, textbook savings can be substantial. Irvine gives as a example a nursing title where 30,000 to 40,000 copies of a 1.5-inch-thick, 10- to 12-pound book must be printed and shipped.
As is often the case, savings must always be balanced by quality concerns from the editorial side. “We’re coming at it from a cost-manufacturing standpoint, but of course the editors are concerned about what customers will think,” Irvine notes. “Some don’t want [to] compromise [on the quality front,] but others see it for what it is. They have margins to make as well, so they may not like it, but they have to listen.”
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James Sturdivant
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