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Such concerns factor into another cost-saving formula practiced by Butler-Knight: close monitoring of inventory, especially concerning reprints.
“What we do after the initial print run is … look six months out to see what we think we’re going to need in terms of additional inventory, and go to the same printer,” she says. “By closely monitoring inventory levels and planning out in advance for when we need to go back to press, we are able to juggle how much inventory we want to keep in our warehouse versus what the unit cost is to do a shorter print run compared to a longer print run.”
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James Sturdivant
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