E-marketing Strategy: SEO Is Dead. CDO Rules
In the search world, content is king (again) thanks to big changes at Google.
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CDO, unlike SEO, does not focus primarily on optimization techniques to drive high search engine rankings and high traffic. CDO focuses on content discovery across all platforms: Facebook, Twitter, LinkedIn, Google+, the blogosphere, and your own website. In many ways, this is an easier—or at least less technical—strategy: Produce valuable content and present it beautifully.
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J.S. McDougall
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