E-marketing Strategy: SEO Is Dead. CDO Rules
Then, one day, something happened.
Using trial and error tactics, an unimaginable wealth of patience, and decades of cumulative man-hours, some clever Web developers again learned how to manipulate the Web to improve a particular page's search engine rankings. By figuring out Google's secret external-link ranking methods, and seeking out the important sites Google used to rank their own sites, Web developers were able to begin placing links in strategic places around the Internet in a way that changed Google's results. This practice has come to be known as link-building. (The practice of Google Bombing—wherein thousands of sites link to one Web address using the same keywords within the link, and thus skyrocketing that one address in Google's search results for those keywords—proved the concept.)
- People:
- Britney Spears