E-marketing Strategy: SEO Is Dead. CDO Rules
In the search world, content is king (again) thanks to big changes at Google.
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The Panda Update allowed Google to rank pages by how many times a page had been "liked" on Facebook, or "tweeted" on Twitter, or "linked" on LinkedIn, or "tumbled" on Tumblr, and so on. This update also allowed Google to rank pages according to how long a visitor stayed on a site, how many pages were visited, and what actions were taken while there. For the first time since search began, a search engine could rank pages according to whether or not visitors found that page useful or not. The Panda Update brought us all into the era of intelligent search—powered by the collective intelligence of the massive crowds squawking online.
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