E-marketing Strategy: SEO Is Dead. CDO Rules
J.S. McDougall is the author of "#tweetsmart: 25 Twitter Projects to Help You Build Your Community" (O'Reilly, 2012) and "Content Marketing: The Definitive Guide to Making Your Content a Valuable Marketing Tool" (O'Reilly, 2012). He is a digital strategy consultant to the book publishing industry and can be reached on Twitter at @jsmcdougall or through his company's website at catalystwebworks.com.