E-marketing Strategy: SEO Is Dead. CDO Rules
In the search world, content is king (again) thanks to big changes at Google.
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This is where the war has been stalled for the last few years. Web developers have been pushing SEO tactics and link-building strategies, and Google has been trying to fight them off. It's been a slow struggle—and one that has been confusing and expensive for those of us on the sidelines.
In March 2011, Google struck the first of two killer blows to the world of SEO. It introduced a new page-ranking algorithm into its system that took into account social and site-usage metrics. This is what's known as the "Panda Update"—named after the update's main developer, Navneet Panda.
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