E-marketing Strategy: SEO Is Dead. CDO Rules
In the search world, content is king (again) thanks to big changes at Google.
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Google has coronated social content discovery, and other search engines are following suit. They've realized that the recommendations of millions of people are a more accurate indicator of quality than easily manipulated website links and content. And, therefore, in very short order, people will use only their social networks to discover new books, magazines, articles, videos and other content. Search engines will primarily search social networks. Google believes it. In fact, it has staked the future of its core product on this idea. It is already ceding the control of its search results to a third-party: you and me, and the rest of the mob.
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J.S. McDougall
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