E-marketing Strategy: SEO Is Dead. CDO Rules
In the search world, content is king (again) thanks to big changes at Google.
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To many of us—and to content-producers especially—this is a big, fat gift from Google. It is now less important to understand the intricacies of meta tags, keywords and link-building strategies than it is to understand how to produce valuable and compelling content that people will want to read and share—something we've already been puzzling over for years! This is the dawn of Content Discovery Optimization, or CDO.
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J.S. McDougall
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