Inside the Digital Paper Labs at Xerox and HP
Indigo started as an independent Israeli company that wasn't eager to share technical secrets with Eastern, so Eastern's scientists went ahead and figured out how the Indigo digital printer worked. That was the only way they could market a digital paper for it.
"It turned out to be digital imaging with a hybrid offset transfer," says John McMahon, manager of specialty paper at Eastern. The company's engineers came up with their own conclusions on how the Indigo's ink adhered to paper on press, and how images were transferred from the printer's blanket to the paper. That led to Eastern's independent brand.