Inside the Digital Paper Labs at Xerox and HP
"Paper has good margins," Forrest says. "They can get more money for their brand. Go to an office supply store and you can see branded paper selling for [significantly] more than a generic competitor."
Whether they go it alone or co-develop with mills, Forrest says virtually all the leading digital copier, printer, and press makers regularly send engineers to work closely with preferred mills to ensure products to fit their spec.