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Simpson's unit is keeping the mills busy, selling about 1 million tons of cut paper annually, apportioned among 50 categories and 3,000 SKUs. "We go into an account with as much integration as possible," Simpson says. "We aggressively follow up on the install."
At Hewlett-Packard, paper is not as important as ink-jet cartridges, but "it's a close number two," says Dr. Nils Miller, ink-jet ink and media senior scientist at HP, in San Diego. HP devotes about 50 technical staffers to studying paper at its San Diego lab. "We look at the microscopic level to see what is going on, to continually improve image quality, permanence, and durability," Miller says.
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