Cover Story: Embracing a Different Publishing World
NS: In which area of your business is OUP investing most heavily?
Pfund: We tend to invest aggressively in our core areas of academic research, higher education and online/reference.
NS: What do you see as the biggest threat to book publishers today?
Pfund: Anyone can get a book printed these days for a few hundred dollars. … Accordingly, publishers need to justify their role in the process not through words, but deeds—to show why editors, copy editors, designers, production, sales, marketing, publicity, etc., are critical to the success of a new book.