Cover Story: Embracing a Different Publishing World
[So,] … we're thinking about the digital component at the time that we're putting new curriculum material together, rather than as an add-on—digital-first, if you like.
NS: What do you see as the biggest threat to book publishers today?
Mobed: … If organizations think of themselves as "book publishers," their challenge, I think, is adding value in an environment where there are other ways to deliver the best experience to the customer. So a static attitude [would be the biggest threat].