Cover Story: Embracing a Different Publishing World
Leading publishers give us a behind-the-scenes look into their views on a shifting marketplace, largest growth areas and where they’re investing most heavily.
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NS: Has the internal structure or culture of your company changed to adapt to a shifting marketplace?
Ron Mobed: … We think that the education world is changing very much for the better as people start to think more about the best way … we can help teachers to teach and students to learn. … That's the goal of Cengage. … And so, … we've been introducing new products, new business models that help to add value and serve our customers better. And there are examples of that, whether they're … business model examples or … new books in new formats at lower price points that allow people to buy chapters from books … or rent books—we've added services around them. …
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- People:
- Niko Pfund
- Places:
- Oxford
E
Noelle Skodzinski
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