Cover Story: Embracing a Different Publishing World
Leading publishers give us a behind-the-scenes look into their views on a shifting marketplace, largest growth areas and where they’re investing most heavily.
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Mobed: We do look at what's happening to our print … sales. … Everyone does. But … that's not our main focus. … More important is whether they are using our material. … And luckily, the technology we are deploying allows us to track that very effectively. We can see how many users we have, how much time they are spending with our material. The instructors can see whether [students] are successfully absorbing [it].
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- People:
- Niko Pfund
- Places:
- Oxford
E
Noelle Skodzinski
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