Cover Story: Embracing a Different Publishing World
NS: What is your best tip for others navigating a rapidly changing market?
Pfund: … Publishers sometimes … presume that being an early adopter is preferable to sitting back and waiting to see how certain things shake out.
We're in this pre-Cambrian era of innovation, during which new products and platforms and business models are coming at us fast and furious. … But the old chestnut about incremental change often being more effective than radical change comes to mind here. … Over the last decade, if we'd leapt at every new business opportunity dangled in front of us, we'd have spent an inordinate amount of time and resource on projects that soon evaporated, and so I think there's a real utility to being at the table, but not necessarily being the first player to make a bet.