Cover Story: Embracing a Different Publishing World
NS: What do you see as the biggest opportunity?
Pfund: What has been too often overlooked in recent years, given the barrels of ink devoted to e-books and e-book devices, is the transformative role of digital printing and print-on-demand technologies. For a "long-tail" publisher such as OUP, this is arguably the most revolutionary development since the roll-out of the paperback. I'm not sure this is actually really an opportunity at this point, since at most presses it … has now been fully realized …, but it has been a major, major factor.