Press Release: Peter McCarthy and Mike Shatzkin Announce New Digital Marketing Services for Publishers
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"When I was working for publishers, I looked in vain for a digital marketing agency that really understood books and presented offers that showed they understood publishers' budgets, goals, and concerns. Agencies are so commonplace and useful in other industries. But every agency I came across was not designed to serve our industry," says McCarthy. "Not having found it, it seemed a good idea to create it. That is The Logical Marketing Agency."
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- People:
- Peter McCarthy
- Shatzkin
- Places:
- New York
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